Perception is everything, protect yourself and build your reputation on solid ground.
*These are part of a panel of personal opinions formulated from my experience in the industry as an EP agent, business owner and recruiter for other corporations. Keep in mind that just because I preach it, doesn’t mean I haven’t made the mistakes. It’s actually the fact I have made some of these and it’s caused me to learn what can work and what doesn’t. You may not agree with me or follow up with the suggestions but experience is an amazing teacher…”Let he who has ears…”*
1) Know what you know and know your value. (Know what you are willing to sacrifice as well, working more hours, night shifts, holidays, for how much, or how little.)
2) Know what you don’t know and either leave it to someone else or study it (There is nothing worse than someone who is trying to operate in many different fields, and yet, have quite limited knowledge on each field and act as though they’re the authority on it.) Focus on what you are most interested in and master it. Only move on to something else when you have a solid foundation on a topic and you are prepared to expand to something else.
3) “Listen more and talk less” Comment or post on social media only if you have something constructive to say, always stay on point and use professional language
4) Post or comment only on subjects you know well, subjects you have studied and subjects you know from real-life experience. There is no need to post daily or non-related posts.
5) It takes specific work and quite simply, boots on the ground to consider yourself experienced. Having worked EP two or three days a month doesn’t make you qualified enough to disagree or raise your voice with people who have been doing this for 10+ years. Neither are you an expert after one or two years in the industry (You can always see who is who and what they know and don’t know by what they post on social media). Stay humble, lay low and learn your trade well…Your day will come)
6) Maintain a professional image on all business-related social media sites. A suit and tie picture will always be better than a tank top or a duckface selfie.
7) Build a professional LinkedIn Profile, highlight your skills and post all your professional and educational achievements.
8) Stop posting sensitive information, IDs and license numbers on social media (You are a security professional! If you fail to protect even your own personal information, what does that tell me about how you handle your clients’ information??)
9) Always maintain OPSEC in every post you make. Always think, “How could this be used to harm my client or my team?
10) Protect your data! We have seen more and more security professionals warning their connections that they have been hacked! If your ex gf can hack your Facebook or LinkedIn profile, then you are probably not very good at keeping your clients or your detail’s information safe.
11) Keep high school drama out of social media.
12) Control your emotions, remain professional at all times…You are your client’s close protection, NOT his/her “Buddyguard”. Friendly at all times, not Friends.
13) Be careful of your connections and the people that you recommend or work with. Have you heard death by association? Make no mistake, it is a very real factor in our business!
14) Build a professional-looking CV, keep it simple and to the point. There is no need to hire a CV writer, you know what you have done, trained for and accomplished.
15) Invest time in building connections. Spend time talking to others or helping them with their projects. I have gained many contracts after the interviews I did with others.
16) Offer pro bono services to companies you respect and want to be involved with.
17) If you are single and have no family commitments, perhaps you work that shift on Christmas or other holidays so someone else can spend the day with his children. You have no idea how being understanding can help you in the long term.
18) Study your clientele and any potential clients. The industry has changed significantly and the new wave of clients are IT gurus, app developers, cryptocurrency investor, reality stars etc. Always be knowledgeable on current trends and topics.
19) Be informed on local and international news, threats and events that affect the industry and the needs or operational aspects of your clients.
20) Don’t be arrogant, there is a fine line between being confident and arrogant. Never cross it…There usually is no way back once the damage is done.
Denida Zinxhiria Grow
Founder & CEO
Recently, a young lady, new in the industry, raised a question in a social platform questioning the practice of, or if it is acceptable for, people in our industry dropping clients’ names in public. Surprisingly, many people who took part in the thread commented saying that they don’t find anything wrong with it. Some of them even named their own old clients. Some were trying to justify it by saying they don’t work for that specific client anymore, they didn’t reveal anything personal about the client, they have the client’s approval to post that picture or name the client, their client is super famous and paparazzi are always getting pictures of them together so why hide it. Essentially, they are good guys and how dare we criticize people we don’t know. These were a number of comments from individuals who either work in the security industry as operatives or own companies and hire agents to represent them.
Now, we all know that confidentiality has been a hot topic that raises many debates every time it’s laid on the table. And we see the ever-increasing need to have discussions about it nowadays, more than ever, due to the internet and the influence of social media. Merely saying that it is wrong to post a picture or name your client on public does not remotely infer that we are jealous of the clientele you have, it is certainly not because we want to talk bad about you or because we want to look better. The primary reason for it being discussed as wrong goes all the way back to the very basics of Risk Assessment and Dynamic Risk Assessment. Those who haven’t had the opportunity to be taught these topics in one of their EP schools should truly seek continuing education on it and those who fail to remember their training on how it can drastically affect the client’s safety, need to go back and re-study.
For a moment, let’s talk about risk factors and who may be after your client: Media representatives (journalists, paparazzi), stalkers, unhappy former employees, former wives, girlfriends, business associates, business antagonists, people he owes money to, kidnappers and the list can go endlessly on so, for brevity’s sake, let’s say, anyone who may want to harm him/her in any way, shape or form. That being stated, the person who is standing directly between that client and all these risk factors is you, and anyone who works in the security detail. By linking your name or putting an ID on the person who is standing next to that client in the picture frame is a risk by itself. How so? We will explain later.
Now, let’s address some of the individuals who have stated that these are acceptable practices. Confidentiality is quite always associated with the less than desirable actions and events that occur during a detail, “What happens on the detail, stays on the detail” sort of thing. We have a tendency to become complacent with many other aspects of the more pleasant, day to day occurrences, not feeling that they are of any importance in the overall aspect of security. One could not be more mistaken. Confidentiality is about ANYTHING that involves your client and their life, and whoever was involved or interacted with the security detail. It entails the complete protection of any/all kinds of information that someone might gain access to, who may want to harm him in some way, obtain something to use against him, or even harm his reputation.
How long must I maintain this confidentiality? Well, just because you worked for someone in the past doesn’t mean you can or should discuss any details about them or the fact you worked for them formerly. Having worked for someone means you now know critical information regarding their security detail, estate security, what kind of vehicles are used, how many people work for them, what are the skill sets of the current agents (basically how good they are), if they have any issues or weaknesses (divorces, custody battles, use of drugs and alcohol, illegal affairs …), etc. You also know where the client likes to “hang out”, where his good friends live, his personal family, and most importantly, you are aware of all the security ‘’gaps’’ and security protocols….these tiny gaps? We write about them in our reports and address them to our supervisors and most of the time no one cares to take them into consideration because of the budget, or because they don’t want to ‘’bother’’ the client’s routine or bring inconvenience to their daily life. So the complacent prefer not to change anything, and most of us have walked in security details where protocols (even radio call signs) haven’t been changed for years. So, having worked for someone in the past, even if you are no longer employed there now, doesn’t make it acceptable to talk about it, because you are in possession of important information that may harm or put anyone who worked for that client in a position to be blackmailed or harmed.
“I have the client’s approval to get a picture with him and even post it”. Let’s admit it, there is nothing more satisfying in our profession than to have a happy client who is OK with having a picture together. Yes, you can take that picture of the two of you, but for your own personal photo album if you like to keep one of those…Never to post in public. The client may be OK with it, but remember, the client hired YOU to protect THEM. They don’t know about security procedures and risk factors, and if you ask for a picture, they may think it is safe. You, however, as the security professional, the trained and educated one, must think and breath ‘’security’’. You alone are the one whose acts must always take into consideration the client’s and team’s safety.
Many inexperienced agents are misled to believe that since paparazzi are after their clients, their face is all over the media so why not post a picture? Well, the simple answer is, your face may be in those pictures, but you are just a face. A face doesn’t give an ID to that person standing next to your client, however, posting anywhere on the internet or in any type of social media platform absolutely does. So again, you’re putting a name with the face of the person who guards that client and thus presenting possible access to the client or their lives.
And to those who say we shouldn’t criticize someone we don’t know in person, please understand that you are critiqued for everything that potentially shows your professional attitude and performance. “Perception is reality” is more critical than you think. And for something like this, it only takes a misspoken statement in an interview or your personal opinion on social media. You are not necessarily judged if you are a good family person or a good friend. Someone must know you personally to have an opinion on those matters. But when it surrounds work, what you post, how you comment, and your professional behavior will be criticized and this fact spares no one.
In our line of work, we are the ones who must think and prepare for all threats and take needed measures to prevent worst-case scenarios. Depending on who your client is (or was) talking about them doesn’t necessarily cause life-threatening harm, but it can do damage in many other forms, which you as their security (past and present) must always protect them from, keeping them safe at all times. It may also harm anyone who worked along with you. Just think for a moment…If someone is threatening your child, blackmailing you or threatening someone you love, would you still be able to remain quiet, hold the information and not reveal what you know about that client? There are blackmail, extortion, and kidnappings that are never reported in the news. Predators will go after the ‘’weak’’ target…Showing that there are any weaknesses and that client is most likely a candidate.
The companies who have the biggest clients are not known to most of us and they most certainly don’t go by ‘’tacticool’’ logos or brand names. These companies use strict NDAs, and they are critical of how you carry yourself on social media platforms and some will even forbid you from having any significant social media presence. NDAs are there for a good reason, mostly to protect any/all the information you will gain while working for the client. There are many of our colleagues who work for HNW and UHNW individuals and you will never know their names. For example, you’ll never see anyone from some of Forbes Top 100 security teams ever mention where they work or for whom they provide protection services.
Where you work, or who you have worked for doesn’t say who you are as a professional, or how proficient you are. We have seen excellent professionals working for great clients and less than deserving individuals working for them as well. The name of your client or his social/celebrity status is not related to the level of your success by any means. Each detail has its own unique aspects. Consider the actual threat levels, the intricate advances required, the planning and realtime decisions that must be constantly made on the move. It’s NOT about you…Never was, never will be. It’s all about the client and the operational professionalism you and your team provide.
Most of the confidentiality issues come from people who have done celebrity protection. Rarely, if at all, will we see it with anyone who runs corporate security details, or works for foreign dignitaries or politicians. We all probably know a bad professional who said yes to a low paying job just to get that chance and get pictured next to a celebrity, but at the end of the day, you should measure your success by the fact you are still working as an EPO full time, it is your main income, you bring enough money home to your family and you are keeping your client and your team happy and safe.
It is up to us, the trained and educated security professionals, to identify a possible risk and minimize the threat level. Name-dropping our clients or unneeded selfies won’t make it any easier, and it always adds more risks. There are many colleagues, who think it is not a big thing naming or talking about your clients, but that becomes a liability and you yourself then become a liability as well. Tomorrow your work application may be rejected because someone saw how quick you talk publicly about your clients. You will find yourself passed over for another applicant who can remain quiet, over the simple fact that you can’t keep your ego aside. And you will always wonder why they didn’t hire someone like you who has more work experience and more tactical skills. The truth is, there are many companies who do truly care about confidentiality, and they not only see it as an ethical threat but as a very strict part of their professional code of conduct.
Think twice before you name your clients or post that picture on the public… it may very well leave you out of the loop!
Denida Zinxhiria Grow
Founder & CEO
Athena Worldwide LLC
I haven’t written in a long time, so I thought to say goodbye to this Year with an old topic. The real world of Executive Protection with all its truths and myths.
Many newcomers in the profession have a completely different idea of what the profession is, based on what they have heard or what Hollywood tells them it is. This lack of “truth” either leaves them disappointed or leaves them vulnerable to making mistakes while on duty.
It is common in our industry to see many of our colleagues posting pictures on the internet social media sites of “selfies” taken in first class airline seats or in the client’s private jet. More selfies show them with their feet up on a suitcase claiming ‘’another flight’’, or posting from 5 and 6 star hotel rooms or from the finer restaurants, or next to a limousine parked next to a jet.
The reality is that the majorities of these pictures are either staged or were taken while not actually working a security detail. I have seen colleagues, ask or even offer to pay to stand next to a private jet. They put on their best 100 dollar suit, shiny 30 dollar Timex watch and 12 dollar dark sunglasses and “pose” next to someone else’s 10 million dollar jet. And I have seen aircraft tail numbers show up in these photos and for fun, ran the numbers, located the owners, and even tracked the flights.
The reality is anyone can pose anywhere and anytime and make it look like they are working. Anyone can ask a limo driver to take a picture of them next to that limo. When you are in such dire need to brag about your job to others that you put your client’s health and safety at risk, who in our industry would ever work with you or recommend you to others?
If I could only call out the people I know who were on vacations with their families and they post pictures pretending to be on a detail. I even know people who traveled to third world countries to meet their ‘’online’’ girlfriend or boyfriend and they posted pictures as working a detail in those countries.
The reality is, when you work for someone, it is rare to have a first class airline seat next to them on a 6 hour flight. Most clients, no matter how wealthy they are will book you an economy seat. Yes, there are a few clients who will book first class for their CPOs but to qualify to work for these clients you must already be well established in the industry and have a plethora of industry history and references.
The reality is that when you work with a well-trained team, you will work on rotations and schedules that allow for only two things: keeping the client safe and getting to bed to get enough sleep to be able to do it again tomorrow. Anyone who has the time to ‘’enjoy’’ taking pictures has probably too much time on their hands and maybe isn’t working at all. And if you are working alone, you cannot spare the laps in attention to your client to focus on yourself.
I have been in rotations where after work I was so tired that I didn’t have the energy or interest to call my family. This is usually due to working long shifts alone which is a situation worth discussing in another article.
The reality is when your client travels, they may be working or on vacation but if you travel with them, you are always working. You will always get less sleep than your client. When they finally retire for the evening, you are up another few hours planning and preparing for the next day. When they wake, it might be because you are responsible for waking them, which means you are up a couple of hours before them.
While working, you have to focus on your client’s needs. Finding time to eat and go to the bathroom is not your client’s responsibility or even on their mind. If you want to eat, you have to find your own way to do it quickly. If you need to empty your bladder, you have to leave sight of your client and return quickly. If it is not safe to leave your client, then you choose to either hold it, or make other arrangement. This is hard enough as a male but as a female, it is nearly impossible to improvise. Again, a subject for future articles.
The reality is you will need to find time to eat, sleep, shower, go to the bathroom, write reports, call your family, pay your bills, clean your clothes, charge your equipment batteries, train, stretch, exercise, and accomplish other normal life tasks and all outside of the client’s view.
You will find yourself doing things you wouldn’t do in your personal life, because you have to adapt to your client’s activities. And you will need to be an expert in your client’s extracurricular activities to enable you to not just accompany them but to identify threats to their safety. Riding elephants or horses, scuba diving, skydiving, hunting, mountain biking… And if you know you are not qualified, learn when to partner with or hire your own replacement for the activity.
You will find yourself in presence of heated family conversations and you are asked to take a side.You know its unprofessional to choose a side and you have to find a diplomatic answer within seconds. You will see behaviors and listen to words that will challenge your own personal and professional ethics. And again you will adapt or fail.
You will find yourself in challenging environments too. (I developed asthma working in Mumbai), you may get food or water poisoning, malaria, and even get worms from food.
You will have to work with people who have no training or they have been trained differently than you. Some “professionals” in our industry are great with weapons or driving but have no concept of controlling body odor. They speak 4 languages but can’t drive a car, they can cook any meal out of any cookbook but can’t provide first-aid on an insect bite or gunshot wound.
The reality is that people who come from different cultures and have different perspectives regarding punctuality, performance of their duties, and the common traits of professionalism have no clue that every decision they make from their clothing, language skills, hygiene habits and skill are all measured by the clients who would hire them.
The reality is that true professionals will not let themselves be photographed by others and certainly would never photograph themselves while working. And they will not want to work with those who do.
Professionals will know the difference between ethics and etiquette and follow the rules of each. Doing anything to compromise your client’s business or personal privacy is not just a mistake, it is a catastrophic attack on my industry and my ability to earn a living in it. I will continue to counter these attacks with my articles.
Professionals will know how to dress for any occasion their clients may invite them into and know how to negotiate with the client to avoid unsafe activities and conditions.
Professionals will know how to do one-hundred things in the company of their client that will never be acknowledged or appreciated and a thousand things near their client that will never be seen or known.
The reality is if you seek recognition in this industry for the function you are being paid to perform, you are not a true professional and have no business in the Executive Protection Industry. You will be looked upon as a cancer to those of us who remain silent and invisible while in the company of our clients.
Founder & CEO
Athena Worldwide LLC
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By Dan Toon
CONFLICT AREA MANAGEMENT
“PREVENTING BAD THINGS FROM HAPPENING TO GOOD PEOPLE”
DUNS Number: 797878209
CAGE Code: 4R8R9
The job search and application process can be a challenging, long and tedious one, consisting of many phases of recruitment, civil and criminal background checks, physical and psychological testing, and meeting each specific companies standards as a prerequisite of employment.
An individual contemplating how to start in the security, defense and protective services field, must ensure they are taking the proper actions before they apply for and begin the process of obtaining any position
These steps include having a clean civil and criminal record, having specialized training that is standard in the industry, being physically fit, and ability to adapt to rapidly changing conditions.
Once a prospective applicant has received the training, credentials and qualifications in their specialty, the search for employment begins.
Hundreds of private companies exist around the world supporting contracts awarded them by their respective nations and the international community.
Most companies are using computer based applications, requiring numerous hours of time to submit personal and professional information to company recruitment databases (for larger multinational companies) that utilize computer aided search programs to begin to match up prospective applicants to their needs.
Once this information is sorted, a recruiter begins their process of screening each applicant. This includes verification of past background, employment history and thorough review of the candidates resume or CV.
Each position opening can generate many applicants to sort. Since the CV is the first document the recruiter receives from the applicant, a professionally formatted CV begins to stand out from hundreds of poorly written CVs that come across a recruiters desk.
A CV / resume should be tailored to the specific position advertised by a company. This may require an individual to possess a number of resumes representing the different specialties of the applicant.
The debate over cover letters continues, a cover letter enables an applicant to go into depth regarding their career aspirations and goals. A brief strengths summary at the beginning of the CV is recommended as a means to gain the attention of the reader, in this case, a recruiter or project manager that is conducting the review. Applicants should write a cover letter if it gives the option. Listing their qualifications and how they meet/exceed them due to past training and experience.
After a cover letter or summary, a chronological list of employment experience, with the most recent position first, and depending on employment history, previous positions held.
Employment summaries should include company name, position title, dates, and responsibilities summary as concisely as possible. Many potential applicants do not take the time to clearly explain to the employer what their skills and qualifications are. An applicant may feel they do not need to list these skill sets on the application. Many recruiters have not worked in the defense or protection services field. Make sure that each job description on the CV explains in detail how it pertains to the job being applied to.
Once previous experiences have been listed, an applicant may choose to list any other education, training, awards, qualifications and certifications received or held. This should also be in a chronological format with most recent listed first.
Separate from the CV should be an up-to-date list of professional references with name, job title, current address and / or contact information. Some companies request references with the initial application, while others may wait until initiating a background investigation.
Many applicants become disappointed after going through the process of submitting their information to a company for a position, they never receive acknowledgment or updates on the status of their application. Most apply to a few positions and are discouraged when not immediately contacted by the company. With so many companies in the industry, an applicant during their initial employment search and application phase, should submit their information to each company that has current advertised positions and on-going recruitment efforts. Each company may offer multiple positions within a specific field, applicants should apply to each position that fits their skills and qualifications.
Even with a strong, marketable resume, this process may have to be completed a number of times before a company recruiter contacts the applicant.
Every email, reply, and phone call from a company should be documented, to gradually build a personal database of recruiters, human resource professionals, program and project managers, with as much detail as possible keeping the information current.
When able to obtain a company recruiters contact information, phone number or email address, then contact can be made from time to time as to the status of the applicants processing. Applicants should be as helpful as possible to the contact, this will keep ones name and information on the mind of the recruiter, who may have hundreds of names and personal information from other potential job seekers, circulating around them at any given time.
If at this time there are still no potential leads or resources generated from the application process, electronic applications that have been submitted to companies should be updated and resubmitted every six to eight weeks. This may require entering every piece of information again, phrased properly to be resorted to the top of the recruiters list.
Applicants should never expect immediate contact from companies, sometimes the process of screening can take up to a year from initial submission. A job search can never rest on its laurels, even when gainfully employed, the best time to look for work is when one already has a job.
Networking through personal and professional contacts who may be able to assist or advise, seeking to keep diverse skill sets, training and qualifications, a strong marketable CV or resume, being friendly, helpful, and respectful to every company contact made will allow the job seeker to achieve success .