Perception is everything, protect yourself and build your reputation on solid ground.
*These are part of a panel of personal opinions formulated from my experience in the industry as an EP agent, business owner and recruiter for other corporations. Keep in mind that just because I preach it, doesn’t mean I haven’t made the mistakes. It’s actually the fact I have made some of these and it’s caused me to learn what can work and what doesn’t. You may not agree with me or follow up with the suggestions but experience is an amazing teacher…”Let he who has ears…”*
1) Know what you know and know your value. (Know what you are willing to sacrifice as well, working more hours, night shifts, holidays, for how much, or how little.)
2) Know what you don’t know and either leave it to someone else or study it (There is nothing worse than someone who is trying to operate in many different fields, and yet, have quite limited knowledge on each field and act as though they’re the authority on it.) Focus on what you are most interested in and master it. Only move on to something else when you have a solid foundation on a topic and you are prepared to expand to something else.
3) “Listen more and talk less” Comment or post on social media only if you have something constructive to say, always stay on point and use professional language
4) Post or comment only on subjects you know well, subjects you have studied and subjects you know from real-life experience. There is no need to post daily or non-related posts.
5) It takes specific work and quite simply, boots on the ground to consider yourself experienced. Having worked EP two or three days a month doesn’t make you qualified enough to disagree or raise your voice with people who have been doing this for 10+ years. Neither are you an expert after one or two years in the industry (You can always see who is who and what they know and don’t know by what they post on social media). Stay humble, lay low and learn your trade well…Your day will come)
6) Maintain a professional image on all business-related social media sites. A suit and tie picture will always be better than a tank top or a duckface selfie.
7) Build a professional LinkedIn Profile, highlight your skills and post all your professional and educational achievements.
8) Stop posting sensitive information, IDs and license numbers on social media (You are a security professional! If you fail to protect even your own personal information, what does that tell me about how you handle your clients’ information??)
9) Always maintain OPSEC in every post you make. Always think, “How could this be used to harm my client or my team?
10) Protect your data! We have seen more and more security professionals warning their connections that they have been hacked! If your ex gf can hack your Facebook or LinkedIn profile, then you are probably not very good at keeping your clients or your detail’s information safe.
11) Keep high school drama out of social media.
12) Control your emotions, remain professional at all times…You are your client’s close protection, NOT his/her “Buddyguard”. Friendly at all times, not Friends.
13) Be careful of your connections and the people that you recommend or work with. Have you heard death by association? Make no mistake, it is a very real factor in our business!
14) Build a professional-looking CV, keep it simple and to the point. There is no need to hire a CV writer, you know what you have done, trained for and accomplished.
15) Invest time in building connections. Spend time talking to others or helping them with their projects. I have gained many contracts after the interviews I did with others.
16) Offer pro bono services to companies you respect and want to be involved with.
17) If you are single and have no family commitments, perhaps you work that shift on Christmas or other holidays so someone else can spend the day with his children. You have no idea how being understanding can help you in the long term.
18) Study your clientele and any potential clients. The industry has changed significantly and the new wave of clients are IT gurus, app developers, cryptocurrency investor, reality stars etc. Always be knowledgeable on current trends and topics.
19) Be informed on local and international news, threats and events that affect the industry and the needs or operational aspects of your clients.
20) Don’t be arrogant, there is a fine line between being confident and arrogant. Never cross it…There usually is no way back once the damage is done.
Denida Zinxhiria Grow
Founder & CEO
Recently, a young lady, new in the industry, raised a question in a social platform questioning the practice of, or if it is acceptable for, people in our industry dropping clients’ names in public. Surprisingly, many people who took part in the thread commented saying that they don’t find anything wrong with it. Some of them even named their own old clients. Some were trying to justify it by saying they don’t work for that specific client anymore, they didn’t reveal anything personal about the client, they have the client’s approval to post that picture or name the client, their client is super famous and paparazzi are always getting pictures of them together so why hide it. Essentially, they are good guys and how dare we criticize people we don’t know. These were a number of comments from individuals who either work in the security industry as operatives or own companies and hire agents to represent them.
Now, we all know that confidentiality has been a hot topic that raises many debates every time it’s laid on the table. And we see the ever-increasing need to have discussions about it nowadays, more than ever, due to the internet and the influence of social media. Merely saying that it is wrong to post a picture or name your client on public does not remotely infer that we are jealous of the clientele you have, it is certainly not because we want to talk bad about you or because we want to look better. The primary reason for it being discussed as wrong goes all the way back to the very basics of Risk Assessment and Dynamic Risk Assessment. Those who haven’t had the opportunity to be taught these topics in one of their EP schools should truly seek continuing education on it and those who fail to remember their training on how it can drastically affect the client’s safety, need to go back and re-study.
For a moment, let’s talk about risk factors and who may be after your client: Media representatives (journalists, paparazzi), stalkers, unhappy former employees, former wives, girlfriends, business associates, business antagonists, people he owes money to, kidnappers and the list can go endlessly on so, for brevity’s sake, let’s say, anyone who may want to harm him/her in any way, shape or form. That being stated, the person who is standing directly between that client and all these risk factors is you, and anyone who works in the security detail. By linking your name or putting an ID on the person who is standing next to that client in the picture frame is a risk by itself. How so? We will explain later.
Now, let’s address some of the individuals who have stated that these are acceptable practices. Confidentiality is quite always associated with the less than desirable actions and events that occur during a detail, “What happens on the detail, stays on the detail” sort of thing. We have a tendency to become complacent with many other aspects of the more pleasant, day to day occurrences, not feeling that they are of any importance in the overall aspect of security. One could not be more mistaken. Confidentiality is about ANYTHING that involves your client and their life, and whoever was involved or interacted with the security detail. It entails the complete protection of any/all kinds of information that someone might gain access to, who may want to harm him in some way, obtain something to use against him, or even harm his reputation.
How long must I maintain this confidentiality? Well, just because you worked for someone in the past doesn’t mean you can or should discuss any details about them or the fact you worked for them formerly. Having worked for someone means you now know critical information regarding their security detail, estate security, what kind of vehicles are used, how many people work for them, what are the skill sets of the current agents (basically how good they are), if they have any issues or weaknesses (divorces, custody battles, use of drugs and alcohol, illegal affairs …), etc. You also know where the client likes to “hang out”, where his good friends live, his personal family, and most importantly, you are aware of all the security ‘’gaps’’ and security protocols….these tiny gaps? We write about them in our reports and address them to our supervisors and most of the time no one cares to take them into consideration because of the budget, or because they don’t want to ‘’bother’’ the client’s routine or bring inconvenience to their daily life. So the complacent prefer not to change anything, and most of us have walked in security details where protocols (even radio call signs) haven’t been changed for years. So, having worked for someone in the past, even if you are no longer employed there now, doesn’t make it acceptable to talk about it, because you are in possession of important information that may harm or put anyone who worked for that client in a position to be blackmailed or harmed.
“I have the client’s approval to get a picture with him and even post it”. Let’s admit it, there is nothing more satisfying in our profession than to have a happy client who is OK with having a picture together. Yes, you can take that picture of the two of you, but for your own personal photo album if you like to keep one of those…Never to post in public. The client may be OK with it, but remember, the client hired YOU to protect THEM. They don’t know about security procedures and risk factors, and if you ask for a picture, they may think it is safe. You, however, as the security professional, the trained and educated one, must think and breath ‘’security’’. You alone are the one whose acts must always take into consideration the client’s and team’s safety.
Many inexperienced agents are misled to believe that since paparazzi are after their clients, their face is all over the media so why not post a picture? Well, the simple answer is, your face may be in those pictures, but you are just a face. A face doesn’t give an ID to that person standing next to your client, however, posting anywhere on the internet or in any type of social media platform absolutely does. So again, you’re putting a name with the face of the person who guards that client and thus presenting possible access to the client or their lives.
And to those who say we shouldn’t criticize someone we don’t know in person, please understand that you are critiqued for everything that potentially shows your professional attitude and performance. “Perception is reality” is more critical than you think. And for something like this, it only takes a misspoken statement in an interview or your personal opinion on social media. You are not necessarily judged if you are a good family person or a good friend. Someone must know you personally to have an opinion on those matters. But when it surrounds work, what you post, how you comment, and your professional behavior will be criticized and this fact spares no one.
In our line of work, we are the ones who must think and prepare for all threats and take needed measures to prevent worst-case scenarios. Depending on who your client is (or was) talking about them doesn’t necessarily cause life-threatening harm, but it can do damage in many other forms, which you as their security (past and present) must always protect them from, keeping them safe at all times. It may also harm anyone who worked along with you. Just think for a moment…If someone is threatening your child, blackmailing you or threatening someone you love, would you still be able to remain quiet, hold the information and not reveal what you know about that client? There are blackmail, extortion, and kidnappings that are never reported in the news. Predators will go after the ‘’weak’’ target…Showing that there are any weaknesses and that client is most likely a candidate.
The companies who have the biggest clients are not known to most of us and they most certainly don’t go by ‘’tacticool’’ logos or brand names. These companies use strict NDAs, and they are critical of how you carry yourself on social media platforms and some will even forbid you from having any significant social media presence. NDAs are there for a good reason, mostly to protect any/all the information you will gain while working for the client. There are many of our colleagues who work for HNW and UHNW individuals and you will never know their names. For example, you’ll never see anyone from some of Forbes Top 100 security teams ever mention where they work or for whom they provide protection services.
Where you work, or who you have worked for doesn’t say who you are as a professional, or how proficient you are. We have seen excellent professionals working for great clients and less than deserving individuals working for them as well. The name of your client or his social/celebrity status is not related to the level of your success by any means. Each detail has its own unique aspects. Consider the actual threat levels, the intricate advances required, the planning and realtime decisions that must be constantly made on the move. It’s NOT about you…Never was, never will be. It’s all about the client and the operational professionalism you and your team provide.
Most of the confidentiality issues come from people who have done celebrity protection. Rarely, if at all, will we see it with anyone who runs corporate security details, or works for foreign dignitaries or politicians. We all probably know a bad professional who said yes to a low paying job just to get that chance and get pictured next to a celebrity, but at the end of the day, you should measure your success by the fact you are still working as an EPO full time, it is your main income, you bring enough money home to your family and you are keeping your client and your team happy and safe.
It is up to us, the trained and educated security professionals, to identify a possible risk and minimize the threat level. Name-dropping our clients or unneeded selfies won’t make it any easier, and it always adds more risks. There are many colleagues, who think it is not a big thing naming or talking about your clients, but that becomes a liability and you yourself then become a liability as well. Tomorrow your work application may be rejected because someone saw how quick you talk publicly about your clients. You will find yourself passed over for another applicant who can remain quiet, over the simple fact that you can’t keep your ego aside. And you will always wonder why they didn’t hire someone like you who has more work experience and more tactical skills. The truth is, there are many companies who do truly care about confidentiality, and they not only see it as an ethical threat but as a very strict part of their professional code of conduct.
Think twice before you name your clients or post that picture on the public… it may very well leave you out of the loop!
Denida Zinxhiria Grow
Founder & CEO
Athena Worldwide LLC
Anyone who has read my articles knows that I base most of them on questions or inquiries from those professionals who either offer good and accurate advice or from those who ask for it.
First, I prefer placing female bodyguards with female clients or their children for the client’s comfort or peace of mind. Some males are easily suited to this task but the client may simply think that a male does not belong in constant close proximity and occasionally in isolated private settings with the kids or a client’s wife. This can be equally true with female bodyguards and male clients but the concern of inappropriate behavior with the children dissolves when a female is placed with them. Remember, it’s always up to the client.
The most active topics to come through my office are all related to females in the Executive Protection industry. As a female bodyguard, as a business owner and as the founder of a successful training academy exclusive to females in the Personal Protection Industry, I will address a few of the more popular statements I am routinely tasked with arguing against.
“A female bodyguard/CPO is better than a male bodyguard/CPO”
Your gender doesn’t make you better in this profession. What allows you to outperform a colleague or be more suited to a specific task is how well you meet or can adapt to a client’s specific security needs. In our case, the security needs that a client may have might be provided by a female, male, canine or even a machine.
“It is very hard for a woman to break into this industry”
Well, it is also difficult for a male to break into this industry. Training, experience, personality, knowledge of how to dress, how to drive and a really well-polished CV mean nothing if you believe that you have some preordained right to be here. Both women and men alike will be passed over equally if they lack humility, charm, manners, couth, education, social polish or real-world experience. Which of these is most important?
“It is hard to find a job”
Keep in mind that the market for female bodyguards has historically been smaller which means you have to compete harder to get the job.
It is worth mentioning that in cases where security is needed for females and kids, many clients are looking for not just female bodyguards but feminine looking females to place next to their wife, sister or daughter so if you are a female with a very harsh or more masculine appearance, you reduce your chances of being hired. And if a male appears too feminine or too “cute” or even too “handsome” he may not be hired either. You see, it is not your gender, it is the appearance you choose to reflect to your client, and it is your client’s perception you must cater to in order to get hired.
Additionally, my records show that a majority of females who want to break into the industry seem to be older than 40 years of age. It seems that many women who are retired Law Enforcement or military are looking to get into the private security industry. The fact is that unless you are applying for a Nanny position, most clients are looking for 25 to 35-year-old female bodyguard with at least 5 years of experience. So at 38 to 40 with no experience, men and women alike stand less of a chance against a younger experienced female bodyguard.
Finally, among those women who complain that they can’t find a job, a vast majority of them do not have what it takes to be hired. Having a large database of female candidates and qualified bodyguards allows me to compare them to each other. Here is what I found out of 400 applications:
Some don’t have a passport. Some don’t have a local State license and can’t drive. Some have no firearms license or experience with anything mechanical.
Some are waiting to apply for licenses as they are interviewed and being hired by a client or a company.
Understand that if you don’t have the licenses or other qualifications, you will never be considered for a position, so act in advance. And if you make a misstatement of facts to get hired, you will get fired and never hired again.
Many female candidates are not willing to relocate due to being married with kids. Although a male bodyguard can leave his wife and kids behind, it is traditionally harder and less socially acceptable for a female bodyguard to do so. Many women in the U.S. left to fight in the Gulf War in 2002. The practice of the Father staying behind became acceptable there and the trend quickly spread to other countries.
Some women practice the outward arrogance associated with a man’s success when they have a couple of good assignments and don’t recognize when this attitude is rejected by the client or colleagues. This is a problem with the men too so again, no difference.
The result is, if you rub the placement company or client the wrong way, your CV goes in the trash. Turn down too many offers due to money or other issues and we will stop calling. If you don’t have a verifiable track record and reputation, you cannot make demands. Fail to answer when we call with an offer, we will not call back……ever.
“Female bodyguards are paid less”
From my experience both personally being an operative and placing female bodyguards with other companies or clients I highly disagree with this. I have always been paid the same as the rest of the team and even more than the rest of the team when my performance or qualifications were measured against theirs.
In closing, we need to clarify and understand four things:
1) If you are making less than your colleagues, male or female, remember that you agreed to the terms of your employment. It was your choice.
2) If you don’t know how to ‘’sell’’ your skillset then you have missed something in your professional training. Go back to the basics and learn how to respond to a contract offer.
3) If you are a beginner, you may have to agree to a lower rate in order to build up your experience and work portfolio. If you do your job, you will progress.
4) Because of the nature of the services needed, some team members may work fewer hours than the rest of the team, therefore they may be paid less. If you are a female bodyguard working with the kids for 6 hours a day, you cannot compare your position with another bodyguard that works for 10 hours driving the car or standing next to the client. If you are doing equal work on equal ground, you should argue for equal pay and equal treatment. If you don’t like the terms, don’t take the job. If you find out after you accept a position that you are paid less, chalk it up to a lesson learned and don’t make the mistake next time.
The demand for female bodyguards has increased steadily over the last decade. If you are not working or not earning what you think you are worth, ask yourself the following:
-What kind of experience do I have?
-What education do I have?
-Does my personality, loyalty, integrity, knowledge, skill, and ability add to the client’s needs or solutions?
-How does my CV measure up against the other candidates interviewing for a position?
If you need a professional assessment of your CV or even your image or need to add to your skillset, go to our website. There is guidance there to help you.
You are equal in your ability to protect a person from the threat of another but the opportunity to perform will be based on a human being assessing your value to the effort. What are you doing to increase your value to the person that needs what you offer?
Founder & CEO
Athena Worldwide LLC
Sometimes maybe you wonder what kind of relationship you are allowed to have with your client because of the nature of your profession. You are spending many hours with him, sometimes good moments, sometimes bad. You are the one who is in presence in his important business meeting, or in his ‘’private and personal meetings’’. So what is the role of you in those kinds of situations?
I have been asked many times by new professionals how they can deal those kinds of challenges. ‘’what if my client asked me to go for a drink with him? Should I accept?’’ or ‘’ what if my client ask me to do things that are out of my responsibilities?’’.
If you are a female close protection operative then be prepared to deal with even more difficult situations.
First of all, it is very important and primary action when you accept a job proposal to do all the necessary Intel about your client’s case. Try to learn as many information you can about the client, his/her family and professional background, (in our days with the internet is very easy to gain a lot of information). Do your own research on the threat level, no matter what client is revealing about the threat he/she is dealing you need to do your own threat assessment based on your work education and experience, so you know what situation you are dealing and most important what is the threat level.
Times are hard and security industry is a cut throat work industry…but you must not accept any position just because someone is paying you well. Ask from your client to be honest with you, you are there not to make him reveal his secrets and feel embarrassing but to understand the true risks and take action. There are different risks levels for different people (pop stars, politicians, businessmen).
After you have done your threat assessment ask from your client to have a conversation, explain him the real situation, don’t hesitate that you will make him be afraid. He needs to know exactly what he is dealing with and what else he may need to do, or what different actions he need to take. After he has understood the threat level, explain him what are your responsibilities. Don’t rely on the fact he has worked before with previous close protection operatives and he will know. Also do not expect all your suggestions on security matter that will be taken into consideration from all the clients, some are open to hear from security professionals and trust their opinion, some let’s say will give you just few ‘’tools’’ to work with and you have to adjust to it.
During your working hours you have to be serious and pay attention on your duty, not paying attention to the lady at the bar.
You are not there to eavesdrop when your client has business meetings or any other dates. Whatever you see or hear during your duty remain secret. This is something you have to mention to your client. We don’t talk about our client’s personal life or professional details to others (remember how unprofessional is for some bodyguards to reveal their ex clients personal hot details to the press after they have been fired or quit, if you were in a need of a bodyguard would you hire someone like them? I’m sure you not). First is not ethical, second is not professional, third it will cost you your reputation in security industry.
Keep secret from others the identity of your client. Even if it is ex client, don’t brag about who your client was. If someone wants to hurt him he will come to you for details. So silence and privacy are the most important characteristic of your job.
As a close protection operative your job is to protect client’s life and image. You are not there to: take your clients clothes from laundry, carrying his briefcase, shopping bags, etc. How can you protect his life when you are carrying his briefcase? How long it will take you to drop the briefcase and take out your gun to shoot if it’s needed? It sound unprofessional but we are seeing it even today that some colleagues are doing it.
Don’t be afraid to say NO when you are asked to perform duties which are out of your role, the client is hiring a bodyguard not a maitre or a battler. It makes you more professional to deny something like this instead of accepting it and put in danger his and your life. He has hired you to provide security services not any other kind of services.
That’s why it is very important you earn your clients professional respect. He must see you as an educated, well trained, experienced and professional person, and that’s only up to you to earn it. If your client respects you then any of your suggestions over the work are will be accepted by him positively.
Keep secret from others the identity of your client. Even if it is ex client, don’t brag about who your client was. If someone wants to hurt him he will come to you for details. So silence and privacy are the most important characteristic of your job.
Now what about your relationship with your client? Should it be strictly professional or also include a friendly relationship?
To be honest being in this profession for 11 years now, I have found it hard to answer it myself. Every one of us, client or close protection operative, we are different, have different social background and if you add to that a different culture then be ready to deal more difficulties.
What I use to do far now is imagine there is a line, on the left is the Strictly Professional, and on the right is Friendly. I decide to operate somewhere in the middle. From my personal experience I found out when I was acting strictly professional the client was ‘’afraid’’, my position there was to make them feel safe but when you appear ‘’untouchable’’ they believe you don’t understand their fear or you don’t feel what they’re going through. It is very important for them to feel you understand them. Is not easy to be the client….Sometimes they will open up and talk to you and you must show you can hear them.
From the other side if you go on the right side and be Friendly…then automatically your professionalism level will be down on your client’s eyes, not because he doesn’t trust you anymore but because your professional suggestions in future won’t be dealing as in a serious way. Have in mind how Psychologists work, they cannot offer professional counseling to people who belong in their family or friends and one of the reasons is that’s because sometimes listening someone who is out of your environment and an expert in that specific part gives his words more credibility and makes him more reliable.
Not to mention if you pass the friendly level, your client will start to ask for favors or do things out of your duties again.
It is understood that you may have to have many hours with the same person, your client. Can you start and have a friendly chat or gossip? NO, talk to him only when he talks to you or you have to say something that include his safety. During the hours you are spending with him you may need to have lunch together, this is ok, but remember to pay at the beginning in case you need to leave quickly. Your relation also with his family members will have to be the same. Don’t look too friendly cause both of you will be emotional involved and maybe it can cost you your viability. Don’t look too untouchable because he will think you don’t care. Have a middle position toward your client which is addressed by professionalism.
Alcohol? Well we don’t have to mention why it is forbidden during your duty hours. But if your client calls you for a drink or coffee while you’re not on duty what would you do? In that case you have to have in mind why he is calling you? Does he see you as a friend or do you think he is flirting with you or he just want to talk about your work? You have to take the decision by using your common sense and professionalism.
And last but sometimes the most dangerous trap a close protection operative may fall is to have sexual relationship with his client or the client’s wife. Remember Kevin Costner in the Bodyguard movie sleeping with his client? Oh yes art sometimes copy real life.
Being emotionally involved with your client no matter how unprofessional we see it, it has happened with some colleagues. We can’t judge someone’s heart, but we must make you aware that in a relationship like this the one who is in a negative position is the client. And that’s because he/she is ‘’depended’’ on you. Just imagine it as a relationship doctor-client. However if you think you found the love of your life, someone else can take your professional place and you can always protect them from another perspective.
Now if you are a female close protection operative then you better be prepared to deal also with some cases of sexual harassment, either from your clients, their family members or even your colleagues. Sometimes there are people who believe that because they hired you to protect them you are there also for ‘’extra services’’ (that’s a belief some clients have in countries with a different cultural treatment on women). There have been cases like those which have been unreported to authorities but a common secret within female professionals. This is something that is up to you how you want to deal with and how far you want to go with it.
Athena Academy Founder
Athena’s Close Protection Operative certification is the next generation in Close Protection training. Our course has been adapted to meet the particular training and educational requirements, specific to female close protection operatives.
-Principles of Executive Protection/Code of Conduct
-Solo Protector & in a Detail -Physical Security
-Protective Escort -Surveillance & Countersurveillance
-Protective Intelligence & Advance Operations
-Armed and Unarmed Combat/Krav Maga
-Anti-Terrorism (identification and and the terrorist cycle)
-Improvised Explosive Device
-Basic Pistol Training & Firearms Safety
-Event & Estate Security
-Behavioral Intelligence and Attack Recognition
-Dealing with Media & Paparazzi
-First Aid & CPR/AED
Our instructors are from Israel, Greece, and the United States. They brings ATHENA students unparalleled real world experience in protective service operations. Instructors that have served Prime Ministers, celebrities, CEO’s and other influential leaders will be teaching you.
We have an excellent success rate and once the course is completed we continue to work with our students to progress their development and assist their entry into the Close Protection world.
To learn more please visit: http://www.AthenaAcademy.com/
For additional information and applications please e-mail: firstname.lastname@example.org
Athena Academy official FB page: https://www.facebook.com/pages/Athena-Academy-International-Female-Security-Training/267075996663008
Course cost is $2,000 with payment schedules available to those who qualify. Deposits for this course are $500, and full course fees paid 3 weeks before starting date.
Application date open until July 30